United States; Love us or Hate us Essay Example for Free

United States; Love us or Hate us Essay Not only is the United States one of the most culturally diverse places in the world. It is also one of the most economically viable. It continuously touts its principles of freedom and democracy as an example for all the world’s nations. It is one of the most charitable countries in the world providing private funding to millions of aid organizations in third world countries. Not only that but technological research in the United States has brought advancements to every field from medicine to space travel (Garcia, 2007). So why it is so many countries hate the United States? This topic will attempt to answer this question. The September 11th, 2001 attacks acted as an eye opening experience for the American public. The perception of American superiority in the world was challenged that day create a shock which reverberated around the world. The international reactions that followed the attacks showed the American public that anti-American sentiments did not simply come from inconsequential groups of people. There were several countries in the third world that hated the United States. One of the major criticisms leveled against the United States is their stance on foreign policy issues. The first and foremost of these is their involvement in the Arab-Israeli conflict. The Arab world believes that American support both financial and military to Israel is not only hypocritical it is also instrumental in the continued oppression of the Palestinian people. While Israel affords a status of a friend to the United States, their neighbors are constantly being bombarded by Israeli military might and being acknowledged as terrorists. The United States is also accused of pursuing this foreign policy time and time again not in the interests of world stability but rather for their own self interests. During the Bush administration Saddam Hussein was continuously demonized as an agent of Al Qaeda and acting against the interests of the United States. However what the government conveniently decided to forget is that the American government was responsible for putting Saddam Hussein in power in the first place. This is also true for in the case of Afghanistan and the Taliban during the height of their enmity with Russia. And now they blame the very governments they put in charge for terrorist attacks on their soil (Chomsky, 2001). A poll conducted in 2002 found that the population in 35 of 42 countries had a generally favorable view of the United States. The poll also showed that while citizens in many nations still find America favorable, they do not perceive it as favorably as they did 2 years ago (Roberts, 2002). Certain studies have shown that hatred of the United States is actually taught in educational institutions (Livshiz, 2001). However this does not excuse the fact the bias the United States has shown for years in dealing with international situations. While several countries such as China and Russia have several nuclear warheads, the United States imposes sanctions on countries like Iran for pursuing nuclear technology for energy purposes. While the United States invades Iraq for the sole purpose of spreading democracy, they also turn a blind eye to the genocide that is currently occurring in Darfur. It is inevitable that Anti-American sentiments will continue while the United States remains one of the most powerful and influential countries in the world. Until the United States accepts that it has to use this power responsibly, the world will continue to see its actions as a reason to hate them. References Chomsky, N. (2001, October 12). On Why Various Countries Hate the US. (R. Siegel, Interviewer) Garcia, V. F. (2007, May). Why does the world hate the USA? : A politically correct approach. Retrieved May 16, 2009, from Hispanic American Centre for Economic Research: http://www. hacer. org/pdf/Garcia00. pdf Livshiz, D. (2001, October 17). Viewpoint: Hatred of U. S. stems from hate in schools. Retrieved May 13, 2009, from The Michigan Daily : http://www. michigandaily. com/content/viewpoint-hatred-us-stems-hate-schools Roberts, J. (2002, December 4). They Love U. S. /They Hate U. S. Retrieved May 13, 2009, from CBS NEWS: http://www. cbsnews. com/stories/2002/12/04/world/main531762. shtml

Teaching grammar in context Essay Example for Free

Teaching grammar in context Essay According to Constance Weaver’s book entitled Teaching Grammar in Context, this particular aspect of education helps the students used their language in a correct manner of putting phrases and thoughts together to create a single message that sends a rightful idea to the readers or the listeners of the message. This I the primary reason why teaching grammar is encourages to be within the context of teaching speech and writing practices to the students. This is to primarily allow the students to use in actual practice what they are learning regarding grammar through writing and speaking as well. Knowing the basic ideas regarding the facts about what process writing and teaching grammar in context means, elaborating the ideas that pertain to this particular discussion indeed helps in enriching the discussion presented herein. Through the utilization of the ideas of other writers in this particular matter, proving the fact that teaching grammar in context within the curriculum of teaching the processes of writing is a more effective approach in t4eaching language to students of all ages. Presentation of sources As mentioned earlier, the book entitled â€Å"Teaching grammar in context† as authored by Constance Weaver discusses the most basic ideas that pertain to the fact that the effects of teaching grammar and process writing in an integrated manner gives better results among students, especially in the manner that they try to apply their learned strategies of writing in an effective manner that they are able to send the ample and actual message that they want to sent to their readers. In this particular reading material, Weaver points out several important points of consideration that would indeed help in the process of integrating grammar lessons within the procedures of teaching writing skills to students. The said points are as follows: teaching concepts of subject, verb, clause, sentence, and related editing concepts When teaching the basic skills that are needed to be considered in writing, the lessons on verbs as well as subjects and other parts of speech would indeed help in the procedures of helping the student understand the importance of using the right words and right phrases to be able to send the actual message needed to be conveyed to the readers. teaching style through sentence combining and generating When editing processes are discussed, the sentence structure discussion could also be generated to help the students identify what particular parts of the written work needs to be revised so as to be able to send the correct ideas to the reading audience. teaching sentence sense and style through manipulation of syntactic elements Syntactic elements and being able to understand the importance of this particular aspect of grammar in creating sensible sentences helps the writers create a better piece of work with a much clarified message and a much more furnished work. teaching the power of dialects and dialects of power The correct usage of language helps in creating a more clarified message within the context of any written work. Being able to learn this particular power of language shall encourage students, or writers at that in careful choosing the words that they use in their writing as well as furnishing the grammar that they utilize in their writing procedures. Teaching punctuation and mechanics for convention, clarity, and style- the impact of learning how to clarify the messages through the effective use of punctuations and clarifying styles of writing shall indeed help writers in being able to understand the importance of sending clarified ideas through the enhancement of the usage of correct punctuations within sentences to denote impact and feelings of the writers towards the topic.

Factors to Consider in New Product Launch

Factors to Consider in New Product Launch Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to pay and which allows the business to make a profit For launching a new product we use PESTLE or SWOT strategies and let us Consider that we are launching a new chocolate product . Factors that should be consider while launching a new product i.e Political, Economic, Sociological, Technological, Legal and Environmental and the questions we should take under consideration What are the key political factors likely to affect the chocolat industry? What are the important economic factors of chocolat industry? What are the cultural aspect of chocolat industry? What are the technological innovations ? What current and impending legislation may affect the industry? What are the environmental considerations? Situational Analysis of chocolate industry and market tactics To launch a new chocolate product we must analyze the role of the marketing function in a business, we are going to follow through what might have happened in the marketing of a major new chocolate bar and the major economical , political and technological factors that affects the chocolate industries. 1. Assessing the market The market for chocolate bars is highly competitive. There are a small number of large firms in the industry Mars, Cadbury, Nestlà © and Suchard being the most well known. Many of the brands in the market have been in existence for a long time and have a high amount of brand loyalty. Openings for new products therefore, are limited. There are many examples of products that have been launched and have been withdrawn because they could not sustain long-term sales success. Can you remember the Prize Bar, Aztec and Junglies? The market for certain types of chocolate bar has changed in recent years. The growth of the so called count-line bar (shaped like Mars bars) became popular as people ate chocolate on the go as opposed to sitting down in a room with a traditional bar of chocolate. Companies had to respond to these changes. Row tree (now owned by Nestlà ©) changed the shape of their Aero bar and Cadbury brought out a rival bar called Wispa. Both of these were designed to exploit this growing market. The market is still changing but using chocolate as a snack as opposed to sharing a bar amongst a family. Giving a chocolate bar as a gift is still a growing part of that market. The UK chocolate market is the biggest in all European market. People in the United Kingdom consume more chocolate than any other Country in Europe. Mintel said the UK consumed 3.5 billion pounds ($5.6 billion) worth of chocolate in 2008, more than any other European country, with only Germany, which has more than 20 million more people, coming close at 3.4 billion pounds Some of the famous brands are: Mars (http://www.mars.com/) Cadbury Schweppes (http://www.cadburyschweppes.com/EN/Brands/) Nestlà © (http://www.nestle.co.uk/) Suchard (http://www.kraftafh.co.uk/Cultures/en-GB/Brands/Suchard/) Amul Chocolate Boost Club Mint In December 2009,the market research company, showed Cadburys chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year. Market share of Mars, its biggest rival, slipped 0.6 per cent in the period. Kraft, which makes Milka and Toblerone, increased its market share by 0.7 per cent to 5 per cent, while Nestlà © raised its share 1.2 per cent to 20.4 per cent of the market.. The market research firm estimated the British chocolate market would be worth 4.4 billion pounds by 2013 2. Identifying a gap in the market Once the market has been analyzed, it might become clear that there is a gap in the market. What this means is that, there is an identifiable customer need that is not currently being met by an existing product. It could also be where a rival might have a presence and where the company concerned believes it could offer a competitive alternative. Market research, which in many cases is on-going, will have given the business some idea of the nature of the market and the extent of the possible market. It may be that further research is used to target particular market segments that the business feels will be the ones most likely to purchase this product and what it is they want out of the product. Much of this will be used to inform the marketing mix. 3. Developing the product Quite often businesses in this particular industry want to develop a brand personality. What this means is that they will want consumers to associate something specific with the product. KitKat for example, is associated with a break, making it the perfect accompaniment to a cup of tea or coffee. The personality of the product will be in line with the market research and analysis carried out. The ingredients, the look of the product, its texture when eaten, its name and packaging, and how it will be promoted will all be key factors that will be informed by the development of the brand personality. A very good example of this process is the development of Yorkie. Yorkie was developed as a contribution to the count-line bar market. It aimed to use the concept of a chunky chocolate bar but in a different format to allow it to be eaten on the go. The key thing to emphasise was the chunky nature of the chocolate,and to do that Rowntree developed its early marketing around the length of time it would last and it being an ideal accompaniment for long journeys. The trucker image stuck and gave the bar a masculine personality. In recent years, this has been exploited with a deliberate campaign suggesting that it is so chunky it is not for girls for! 4. Product testing Once these stages are gone through, the product is likely to have to be tested. People may be given choices of different names or different packaging prototypes to see what consumer reaction are. It may be that this type of problem has been resolved at an earlier stage, in which case more substantial user testing may be used by virtue of a test-market. This may be a selected region of the country where there is a profile of users that is representative of the country as a whole. Using test markets gives relatively accurate feedback but is also much cheaper than a national launch, which might not see the product doing as well as anticipated. Remember that to feed a market, the capital investment has to be there to back it up. If the test market showed that the product was going to be very popular, the business would have to ensure that sufficient capacity was available prior to a national launch. You would certainly not want to have a product launched and people not be able to get hold of it! Image: User testing is an important aspect of marketing strategy it gives a good idea of the likely market reaction without incurring the costs of a national launch. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Media and marketing implementation Most often than not but, It is very difficult to convince a customer to buy a certain product if they do not understand the product. We need to make a strategy for marketing new product in the market so that we can achieve our target. Without a bullet proof plan to attract customers, your efforts will most likely be inefficient. we should ensure that Businesses should focus what a customer needs and what he is looking in the product .so that we can make a long term profitable customer relationship . This means that you need a plane to know customer more closely in a flexible way so that whenever need we can change our product according to our customers perceptions and demand. On the other hand, your marketing scheme should be focused on identifying and communicating the benefits of your business is offering to its target market. You will then need to monitor and maintain its effectiveness. Advertising new products Market part is an essential factor for a successful marketing strategy and if we are able to recognized the different market areas that allows a business to make fruitful and more efficient decisions in regard to advertising new quality products. This is the lock pick to understanding the different kind of needs of different types of customers. Once you have divide your market in different categorizes, you will then be able to formulate marketing activities that will ensure your targeted audience to know about the products or services you are offering and why they need them in their lives. We can achieved this through the various kind of advertising, since customer knowns what they want exactly want and motivate them,. You must have to hit your targeted audience to feel like that they must need to purchase whatever it is you are offering is the best product in the market. So that they buy our product and increase our sales How to launch new product and there strategies Gigantic changes are going on in the world and marketing strategies are no exemptions to that. Businesses should think outside the box. Observe who is doing better and try to imitate them or better yet, outwit them. It will greatly benefit your company to do market research in order to determine your potential market and make changes to your current marketing strategy. This is mainly done to draw uninterested customers to at least give your business a try. Your new product launch should make enough noise to ensure that it will remain in customers memories and entice them to really try it. With the various media available today, you can maximize your visibility by not limiting your business to one media. You can turn your company around by doing a major brand makeover. If there are not a lot of people who are buying your product or service, then perhaps its because they literally do not see you. This is not a time when businesses are allowed to sober down on marketing techniques, just because the economy is going down. Once the economy gets back on track chances are, people will no longer remember those that were not visible in the market during this time. You have to make your business a household name so people will remember you long after this global recession is over. We can use Marketing mix (4ps)strategy to launch our final product Marketing Mix (4ps ) Introduction The marketing mix principles are controllable variables which have to be carefully managed and must meet the need of the defined target group. All elements of the mix are linked and must support each other Marketing Mix Price Products Promotion Place Target Market Pricing mix Strategy It is one of the most important part of the marketing mix strategies. Pricing is a mix which generates a revenue for an organization. The remaining 3ps strategies are the output for the organization . We know that it costs to produce and design a product, promote a product and also to distribute it. Pricing is very difficult and must reflect supply, demand relationship. Pricing a product too high or too low, could mean loss of sales for the organization. The following factors should be taken into account: Objectives of the Company Fixed and variable costs of the product Target the group and their willingness to pay Competition with leading organization Proposed Positioning strategies An organization can adopt different types of pricing strategies. The pricing strategies are based on what g the goal the organization has set itself to archive Penetration Pricing We can set a low price to our product to increase the market shares and sales of the products is called penetrating pricing

Lesbian and Gay Couples Should be Allowed to Marry Essays -- Gay Marri

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Food Division In Grass Soup :: essays research papers

Food Division in Grass Soup Zhang's attitude towards splitting up food rations at the reform camp suggests he has not been completely broken down and reformed by The Party. The significance of the dividing of foods illustrates his remaining integrity and emotions that the hunger has affected, but not removed. "Unfortunately, no matter what group I was assigned to, the others always trusted me" (164). Being trusted usually is a positive sign of your character, but Zhang feels it is an unfair burden and responsibility that he would rather not have dealt with. The fact that the other convicts trusted him indicates the fact that he was a cerebral convict who had some integrity left. In this way Zhang is not as reformed as his fellow intellectuals because the other small workers are quick to criticize others, especially other intellectuals - a form of betrayal. Their betrayal displays the self centered attitude that makes others doubt that particular convict would be fair in the partition. Zhang is more unwilling to turn people in and overanalyze what others say so that he can seem better in the authorities' eyes. Only when he is asked specifically about Babylon does Zhang reveal something negative about him, yet even then he withholds comments that would have surely been used a gainst Mr. "I like to eat watery things". Convicts cannot trust criminal convicts either because it is obvious they are not worthy of anyone's trust and would partition the food completely unequally without fear of retribution. These convicts have no rectitude and are already accustomed to no one trusting them. "When it came to the question of how to divide up food, criminal convicts were not given a say" (166). Criminal convicts cannot participate in the partitioning of food, because they would undoubtedly cheat others out of their food. The division of food is much too important a responsibility to be placed on a criminal. The fact that they can underhandedly attain more food (i.e. - by stealing) also leads the intellectuals to believe that the people who rely merely on the partitioned food would divide it honestly and equally. The fact that Zhang steals food and still is trusted enough to divide the food is indicative of his worthiness. The convicts in the camp do not seem completely void of emotions. "Seeing it, one could believe that these men, scraped clean of everything including freedom, could have made an aeroplane with their own bare hands" (165).

The Intangible Necessity :: Customer Service Research Papers

The Intangible Necessity Works Cited Missing Introduction It’s the strategic interface between marketing and logistics, it adds value to any given product, yet it’s intangible – what is it? The answer is simple: customer service. â€Å"Customer service has been an issue since the early 1970’s† (Cavinato 60). Though it’s long been considered an issue, it’s important to remember that there isn’t one set formula to developing customer service, it’s more of a mindset (Cavinato 61). Customer service is usually only considered between retailers and end users; however, customer service is the â€Å"fuel that drives the logistics supply chain engine† (Coyle 92). It’s important for logistics companies to look at customer service from all aspects, since it is one way that companies can have a distinctive competitive advantage over competitors. This essay will discuss customer service in two parts, by explaining customer service in terms of its definition and the elements that comprise it and how customer service is applied in the logistics world. What is Customer Service? Definition One author defines customer service as â€Å"a process for providing competitive advantage and adding benefits to the supply chain in order to maximize the total value to the ultimate customer† (Coyle 96). It’s difficult to specifically define customer service because it incorporates several different areas; however, it can be narrowed down to something that a company provides to the end users of its products (Coyle 95). Customer service is important in all areas of a business, upstream to the suppliers of the raw materials and downstream to the end users. Customer service can be viewed in three standard ways: as an activity, as a performance measure, and as a philosophy (Coyle 96). Activity Customer service at this first level is very common. It’s the â€Å"particular task that a firm must accomplish to satisfy the customer’s needs† (Coyle 96). An example at this level would be a customer at a department store voicing a complaint to the â€Å"customer service† desk. The employees at the store must listen and attempt to correct the customer’s problem. The manner in which the employee or the store corrects the problem reflects on the company’s customer service. At the logistics level, it’s merely a transaction (Coyle 96). It’s the communication between the person placing the order and the company’s representative on the other end.

Paper Business

Harper, Savanna List', Melanie Price, Arthur Smith SENT 561 lull 29, 2013 Granular Saxons Wall-Mart Sampling Survey research is an important technique to measure consumer characteristics and opinions. The survey sample is defined as the survey demographic was any â€Å"customers† of Wall-Mart that shopped within stores. The type of survey administered chosen was a non-probability sampling survey, which is convenient for the customer to fill out on his or her terms.The collection process was identical to the distribution; through hand-to-hand transactions, mail-in, or while shopping online. The sample was a group of shoppers that totaled 10 stores in different regions, 50 per store. Once the surveys were collected, they were provided to the strategy department by way of the staff. In this research and data analysis Wall-Mart will provide an explanation of the findings and how they affect the company. Confidence Level: 1 180% 190% 1 199% I z-score: I 1 1. 28161 1. 645 11. 96 12. 5758 1 Precision I I Population Size = 150 1 What Is the sample size?Assumed= 195% 120 126 130 137 1 conservative P-150% 139 143 145 147 1 Summary of Learning Team Results Wall-Mart thought It was Imperative to gather accurate results when they administered their survey to the customers. Therefore, a basis of analysis was determined In which the retailer could gauge the survey results. Until this survey was developed, there was no standardized method for collecting Information about the Wall-Mart customer experience. When looking at the responses, Wall-Mart received the lowest average rating for question 9. In question 9 customers are asked how they rate the assistance on the sales floor.Poorly rated sales floor assistance may affect customer satisfaction ratings, and It Is Important to Improve this area to Increase customer satisfaction (Enclave, Benson, ; Squelch, 2011). The ratings Indicated that Wall-Mart received the highest rating for question number 5 In which customers were asked to rate the convenience of a 24-hour super center. The high rated response to this question may Indicate that customers are pleased with Wall- Mart because they offer a 24-hour shopping experience. Out of the 15 survey questions 10 questions average a response within 0. 0 above and below the neutral point of a score of 3. The survey rating results not only indicate a wide range for customer satisfaction improvement but also an overall customer satisfaction rating of only 56% satisfied with the Wall-Mart shopping experience Answers to the Research Questions Wall-Mart focused the survey questions on the customer experience at the store. The data was analyzed to establish a baseline of quantitative numerical value to trend throughout the year. The analysis of the data is to enable Wall-Mart to develop and define customer satisfaction strategies and vision.Out of the 15 survey questions 10 of the questions average a response within 0. 50 above and below the neutral point of a sco re of 3. The answers from the customer survey indicate a need for a strategic Lana to improve the overall customer experience at the Wall-Mart stores. The answers to the survey questions were beneficial to obtain the perception, view, and voice of the customers' experience during their Wall-Mart visit. Customer satisfaction promotes an increase in brand loyalty to Wall-Mart; therefore benefits business literacy and return on investment.The main focus is to keep the customer happy and coming back to the store (Wall-Mart Stores, Inc. , 2010). Research Challenges There are many challenges that can be faced when conducting survey research. Such as, dealing with primary research, determining the purpose and whether or not initiative or qualitative data is needed can present challenges in research. It sets the basis for the type and the direction the research should take. This includes proper place or method to distribute the survey, providing clear and concise questions or properly addre ssing cultural differences in order to effectively reach all consumers.These are some of the challenges our team faced when conducting and gathering research. Wall-Mart consumers come from all walks of life, yet, want to be provided the best customer service. Developing a line of questions that is understandable to all ages and cultures can come with barriers as well. Another challenge faced was getting accurate responses from customers due to the patience level and finding clear, concise questions that link the main research question. Steps to Minimize Challenges in Future Research There are various steps that can be used to minimize the research challenges in the future in order to be effective.The first step is determining the purpose for the research in order to decipher if qualitative or quantitative data is needed. Secondly, establish any language or cultural barriers in the beginning of the research that may cause communication issues in the line of questioning. This is appro priate because that way it provides accurate information in the responses. Another way to minimize challenges in the future will be to thoroughly set a return or time limit so customers don't feel rushed in responding. This goes along with possibly condensing the number of questions so customers do not feel overwhelmed, thus providing truthful answers.Lastly, although survey research is very cost effective, it can be very vague. The data helps determine the probability of popularity in the overall answers. However, sometimes further explanation is needed and in order to minimize the gray area. In the future, adding an additional incentive based discussion in the future can assist with the research. Rationale for the Survey Items Wall-Mart's focus is on their business problem, customer satisfaction to increase brand loyalty to benefit the business literacy and bottom-line.The organization's solution includes the use of customer surveys not only to gain quantitative analysis but also qualitative analysis to use to develop a strategic plan to increase customer and stakeholder satisfaction. The purpose of the survey is to use measurement questions to determine and obtain the customers' voice and perception. The survey is geared to improve the services and obtain customer feedback from the ratings provided. The questions used in the survey are specific to determine and obtain the customers' voice and perception of their Wall-Mart experience.The questions use a numerical rating scale to obtain quantitative data and a comment section to obtain qualitative information. Both are important to Wall-Mart to understand the wants and needs of the customer. The customer survey design is an attitude scaling survey. â€Å"Attitude scaling is the process of assessing an attitudinal disposition using a umber that represents a customer's score on an attitudinal continuum ranging from an extremely favorable disposition to an extremely unfavorable one† (Cooper ; Schneider, 2 006, p. 24). The question design is modeled from a combination of the Liker Summated Rating and basic numerical scales.These scales are used to gather ordinal and interval data from participants. The rating results may be summed to measure the customer's overall attitude toward the Wall-Mart customer experience (Cooper & Schneider, 2006). The numerical ratings are broken down into five different areas of measurement for the customer to review. A rating scale of one to five is useful in the quantitative research to obtain a rating to measure customer satisfaction to establish a useful continuous performance improvement program not only to increase customer satisfaction but also increase brand loyalty.The qualitative data is useful to obtain information along with the quantitative data to develop goals and strategies not only to retain the current customer but also to create a customer loyalty to increase business literacy (Enclave, Benson, & Cinch, 2011). â€Å"An increase of 5% in customer retention can increase profits by 25% to 95% (Market Tools, Inc. 2006, p. 3). Recommendation for Future Research There are many avenues Wall-Mart can take in the future in regard to the way the company performs research, one avenue are telephone surveys.In the future telephone surveys can be beneficial a toll-free number can be provided on the customer's receipt for them to call to leave feedback. When a phone interview is conducted by a person and not an automated system, the interviewer can ask more in-depth questions to determine the root of the score. A company can determine why a question scored so high or so little. This aspect is helpful to the company cause it allows them to know what needs to change to make a score better.For example if the parking has a poor rating, more in-depth questions may find that parking has a poor rating because there are always carts in the lot blocking spaces. This response allows the company to act on making that score better. Phone int erviews could also be useful year round, providing information for continual improvements to customer service. The company's survey that was recently conducted only allowed feedback at the end for an overall survey, adding a comment section at each question may also be helping to the company, if they choose to stay tit the current survey method.